Measuring what matters: Customers, campaigns & the road ahead
Measuring success in retail media has never been more complex—or more critical. In this session, Paul Dahill and Nat Bertram explore how Gopuff’s latest measurement innovations are redefining what “good” looks like. From incrementality testing to customer surveys, they’ll share how brands can connect campaign-level performance to long-term business outcomes and build a smarter, customer-first measurement strategy.
KEYNOTE PRESENTATION
