Industry Innovation Spotlight – Telco Media: The Power of Media Use Cases with Telco Data
The world has been focused on retail media, but there are other verticals rich with valuable data for advertisers. Telco Media is at the forefront, with companies like VMO2 leading the way. Join this session to hear from the telco (VMO2), the vendor (Zeotap), and the partner (PM Dragonfly) on how telco data is shaping the future of media.
CASE STUDY
