Impact and Performance: What do Brands want from Retail Media?

13 May 2025
2. Impact & Performance

As the retail media landscape continues to mature, the retailer mindset needs to shift to think more like traditional publishers. But what do brands want from this new set up? What are their unique challenges and what are the solutions they are looking for? This panel brings together leading brand experts to discuss their pain points and what opportunities they are looking for retail media to drive reach, effectiveness and efficiency.

PANEL

Moderator
Marie-Clare Puffett
Marie-Clare Puffett, Industry Developments & Insights Director - IAB EUROPE
Speakers
Guy Keeling
Guy Keeling, Vice President Global Digital Commerce - BARILLA GROUP
Helen Johnson
Helen Johnson, Managing Director - CAPTURE (PART OF SMG)
Carlos Paulo
Carlos Paulo, Managing Director - ENDLESS
Renee Caceres
Renee Caceres, Head of Retail Media - SNACKADAPT