In-Housing Ecommerce Media Buying: Opella’s Success with Skai
What does it take to successfully manage over 3,000 campaigns across 10 countries? For Opella, it’s the power of in-housing ecommerce media buying. Join Opella and Skai as they explore how Opella transitioned to managing their global media strategy in-house, optimizing campaigns across regions and gaining full control over their strategy. Learn what drove their decision to partner with Skai, how Skai’s solutions are driving visibility and sales, and how they’re scaling ecommerce media to fuel growth.
CASE STUDY
