Exploring how Digital Transformation is Fuelling Retail Media Success

13 May 2025
3. Innovation & Technology

Having the right technology and tools is crucial for enhancing customer touchpoints, delivering seamless experiences, and driving revenue growth. This panel will explore the essential components of a winning retail media proposition—from creating the right tech stack, data-driven ad platforms to AI-powered personalization and measurement strategies.

PANEL

Moderator
Ellie Prendergast
Ellie Prendergast, Founder - WOMEN IN RETAIL MEDIA
Speakers
Kina Demirel
Kina Demirel, Managing Director - MIMEDA
Alex Knapman
Alex Knapman, Head of Retail Media - HALFORDS
Ash White
Ash White, Managing Partner - DENTSU
Abi Hammond
Abi Hammond, Retail Media Advertising Lead - B&Q