Not All Data Is Created Equal — Especially in Retail Media
Everyone in retail media talks about data — but having data isn’t the same as using the right data, in the right way. This session cuts through the noise to reveal what truly drives value. We’ll explore why identity must come first, how to separate good data from bad, and what’s really behind poor measurement across many RMNs. You’ll learn why “free” data often comes with hidden costs like weak targeting, duplication, and missed conversions. If you’re serious about retail media, this session will help you build a smarter, identity-led strategy that delivers real results — not just more noise.
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