RMX Awards – Judges

Jemma has over 15 years experience in Retail and Media and has held Commercial, Product, Proposition and Consulting roles at dunnhumby (working for Tesco and other retailers around the world). She is currently at the John Lewis Partnership, helping to lead Retail Media transformation initiatives and Proposition strategy across their John Lewis and Waitrose retail brands.

Greg Deacon is the Vice President of Media at Snappy Shopper, a platform redefining retail convenience. He leads Snappy Ads and third-party logistics collaborations, driving growth through strategic audience partnerships and innovative solutions.

Greg specialises in leveraging data-driven insights to create impactful campaigns for brands and retailers, cementing Snappy Shopper’s position as a leader in the convenience and hospitality sectors. With a passion for innovation and collaboration, Greg is committed to empowering businesses to connect with their audiences effectively, ensuring they thrive in an ever-changing marketplace.

Guy Keeling is the Vice President Global Digital Commerce at Barilla, based at the Barilla Acceleration Team (BAT) in London.  Barilla Group are a leading food company with brands in pasta, pasta sauces and many bakery categories in over 100 countries. Prior to taking up his role at Barilla in 2013, Guy worked in leadership roles at Tesco dunnhumby, Procter & Gamble and in the British Army.  While at dunnhumby, Guy was on the UK Operating Board when dunnhumby pioneered Retail Media with Tesco.   For the past 12 years, Guy has led Barilla’s Digital Commerce business which makes up over 10% of Barilla Group sales in many leading markets including USA, UK, France and China and has an increasingly important role to play in influencing the shopper wherever they do their shopping.  Barilla has won recent awards and plaudits for its Digital Commerce excellence in USA, France, Germany, Italy and Sweden.  In 2020 Guy helped to design, set-up, recruit and launch the global centre of expertise for Digital Commerce, AI, Data & Analytics which is a beacon of the transformational change that Barilla are aiming to create globally. He is now a Board Director of the BAT. Guy reports to both the CMO and the CCO.  Guy lives near Brighton in UK with his wife and three children.

With a rich retailing heritage and brand building, my passion for Retail Media began at Argos, where I developed a new revenue stream in a relatively new area.

Fast forward to now, my experience spans both client and agency perspectives, giving me a deep understanding of the multifaceted challenges that retailers encounter.

Applying energy & experience to build unique retail media propositions from the ground up, leveraging my insights and expertise to navigate the complexities of Retail Media, enabling businesses to grow in this varied and ever-evolving media landscape.

Colin is our Retail Media expert. He works directly with some of the worlds biggest brands on their digital commerce and retail media capabilities, as well as helping retailers set up their retail media networks with clients in the UK, Germany, Australia, New Zealand and Turkey. Colin is the author of numerous best practice reports on Retail Media and Digital Commerce, as well as being a Marketing Week Magazine.

Marie-Clare is the Industry Development & Insights Director for IAB Europe. Marie-Clare has spent 10+ years in the digital advertising and marketing industry leading collaborative projects, research and events. She is tasked with driving IAB Europe’s industry initiatives including standardisation in Retail Media as well as owning the association’s industry research and insights outputs and roadmap.