Episode 3 – The Intelligent Brief 

May 14, 2024

Episode 3 – The Intelligent Brief 

Katie and Sjoerd speak to James Hirst, Founder & Director, The Intelligent Brief, about its focus on using ML and AI to streamline and enhance the early stages of creative brainstorming and planning to increase efficiency in the creative process. 

Discussion points in this episode:

  • The potential AI has to make running a subscription business more efficient
  • Why now is the right time for retailers, of all sizes, to be thinking about AI 
  • Why a re-education is needed
  • Where should retailers and subscription companies be using caution around these advancements 

Behind the microphones: 

James Hirst, Founder & Director, The Intelligent Brief (Linkedin here)

Sjoerd Feenstra, Enterprise Account Executive, Chargebee (Linkedin here)

Katie Searles, Editor, InternetRetailing & DeliveryX (Linkedin here)

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