SubscriptionX Podcast 2025: Bella & Duke: Building a £50mn subscription

Mark Scott, co-founder of Bella & Duke, visits the booth to tell Shakti Bharath, VP of Solution Consulting, Chargebee and Katie Searles how he built a subscription business from the love of pets. Inspired by an interest in wellness, and the raw food movement, Scott took his subscription business from zero to £50mn and profitability.

Discussion points in this episode:

• Learning how to fail…fast
• The death curve, and how to avoid it
• Why achieving an R number greater than 1 is crucial for subscription businesses