SubscriptionX Podcast 2024 Episode 1 – Victorinox

May 23, 2024

SubscriptionX Podcast 2024 Episode 1 – Victorinox

In association with Chargebee

Recorded live at the second SubscriptionX, part of RetailX Event’s Spring Festival 2024, this five-episode series looks at all stages of the retail subscription economy – from scaling a subscription first business; the importance of the right technology; how AI will impact creativity; and building a community through user experience and collaboration.

Each episode will see Katie Searles, editor at InternetRetailing, joined by a member of the Chargebee team and a special guest speaker.

Desi Reuben-Sealey, Senior Manager UX, Victorinox (Swiss Army Knife) joins Katie and Michael in the booth for a look at the importance of user experience – whether that is in a physical store; a direct-to-consumer offering or a subscription service.

Discussion points in this episode:

  • How can retailers ensure high quality user experience across multiple touch points
  • Why excellent and on-going customer service is key to a legacy brand
  • The part brick and mortar stores have to play
  • Desi’s taste in watches

Behind the microphones:

Desi Reuben-Sealey, Senior Manager UX, Victorinox:

Michael Smink, Strategic Growth Lead EMEA, Chargebee:

Katie Searles, Editor, InternetRetailing and DeliveryX:

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