Retail MediaX Podcast 2024 Episode 5 – ITV

October 21, 2024

Retail MediaX Podcast 2024 Episode 5 – ITV

Paul Skeldon is joined by Jayesh Rajdev, Controller of Advanced Advertising at ITV and Kate Hopkinson, Media Director at SMG to uncover how streaming TV has a key role to play in the retail media ecosystem and what ITV – the UK’s largest streaming platform – brings to the party.

Discussion points:

  • The role of CTV in the retail media landscape – and how to navigate the complex network of retailers, brands and platforms to get the most out of it
  • A view of some of the brands ITV works with in retail media and advanced advertising
  • How ITV can add a regional angle to marketing
  • What the future holds for CTV and the wider retail media landscape

Behind the mic:

Jayesh Rajdev, Controller of Advanced Advertising at ITV
https://www.linkedin.com/in/jayrajdev

Kate Hopkinson, Media Director at SMG
https://www.linkedin.com/in/kate-hopkinson-8147a9117

Paul Skeldon, editor InternetRetailing
https://www.linkedin.com/in/paulskeldon

Engineered by Present Communications

Listen on Spotify