SubscriptionX Podcast 2024 Episode 5 – The Original Fit Factory
May 14, 2024
Michael returns to the booth to cover collaboration and partnerships with Richard Sale CEO – Digital Fitness Division at The Original Fit Factory.
Discussion points in this episode:
- How partnerships can be beneficial in reaching new customer bases, as well as helping with growing marketing costs
- Why there needs to be a recognisable connection between collaborative companies
- Ways to avoid diluting your brand message
- How the fitness industry can deal with churn
Behind the microphones:
Richard Sale, CEO – Digital Fitness Division, The Original Fit Factory (Linkedin here)
Michael Smink, Strategic Growth Lead EMEA, Chargebee (Linkedin here)
Katie Searles, Editor, InternetRetailing & DeliveryX (Linkedin here)