SubscriptionX Podcast 2024 Episode 5 – The Original Fit Factory 

Michael returns to the booth to cover collaboration and partnerships with Richard Sale CEO – Digital Fitness Division at The Original Fit Factory. 

Discussion points in this episode:

• How partnerships can be beneficial in reaching new customer bases, as well as helping with growing marketing costs
• Why there needs to be a recognisable connection between collaborative companies
• Ways to avoid diluting your brand message 
• How the fitness industry can deal with churn

Behind the microphones:

Richard Sale, CEO – Digital Fitness Division, The Original Fit Factory (Linkedin here)

Michael Smink, Strategic Growth Lead EMEA, Chargebee (Linkedin here)

Katie Searles, Editor, InternetRetailing & DeliveryX (Linkedin here)