Theo Theodorou

Throughout his 28 year media and advertising technology career, Theo has been at the forefront of some of the biggest and innovative businesses, Theo was at the very start of mobile advertising in Europe, joining ScreenTonic in 2006 (subsequently acquired by Microsoft) and responsible for the launch of the first mobile adverts to appear in Europe, spending years building the industry with brands, agencies and ad tech businesses. He was also instrumental in the 2010 launch of Apple advertising business in Europe. More recently he helped launch Netflix’s ad supported business in the UK. Having led Ad Tech businesses in Europe, Theo is now in the leadership team at Microsoft Advertising, helping drive the evolution and growth of the business. Theo is regularly invited to speak at events across the world and is widely regarded as an industry expert across topics such as marketing, communication strategy and advertising technology.