Sofia Reguero Diez

As a Digital Media director at OMD EMEA, I lead a team of search, programmatic and retail media specialists. With over 6 years experience in the digital marketing industry, I have a proven track record of delivering successful campaigns and strategies for a diverse portfolio of clients across various sectors and geographies. My core competencies include strategic channel planning and activation excellence. I am also an ecommerce specialist, experienced in managing multi-million retail media budgets. I excel at building and maintaining relationships with key stakeholders and media owners, as well as identifying and leveraging new opportunities and trends in the digital landscape. I am passionate about driving innovation, growth and efficiency for OMD and its clients, while ensuring the highest standards of quality and performance. Committed to positively provoking those around me and challenging the status quo.