Sarah Bull

I am an experienced, customer-centric leader with 15+ years of expertise in omni retail across various specialisms. My primary motivation is to make a positive impact for both our consumers and our employees. I firmly believe that exceptional moments and seamless experiences in customer experience can foster brand love, trust, and loyalty. To achieve this, I utilise insights to inform decision-making, advocate for human-enabled technology, create innovative propositions, address pain points, and foster collaboration across different functions. I possess a growth-oriented mindset, finding joy in connecting the dots and am constantly curious. My main motivation lies in empowering others and helping them unleash their full potential. On a personal level, I am energised exploring the latest trends in retail, ranging from innovative store designs to exciting pop-up experiences. I actively contribute as a volunteer for a community sustainability charity, driven by my passion for making a positive impact on the environment and communities. In addition, I find great joy in practising outdoor yoga and creative pursuits.