Samantha Chapman

Samantha Chapman, Head of Global Marketing & Sustainability at Stephen Webster, oversees the brand’s marketing strategy and sustainable initiatives. With more than 17 years of experience in the luxury sector, including roles at Longines and Michael Kors, Samantha has launched successful brand collaborations with notable figures like American rock star Machine Gun Kelly, and has implemented high-profile sponsorships such as with Ascot Racecourse during her time at Longines. Samantha’s dedication to responsible practices is evident in her leadership of the Stephen Webster internal ‘Green Team,’ which has garnered multiple sustainability awards, underscoring the brand’s commitment to its sustainability journey.