Roshni Patel

A strategic and results-driven individual with over 14 years of diverse experience across digital strategy & execution, trading, P&L and budget management, digital & lifecycle marketing, eCommerce operations & customer service, platform migration and product management (UX/UI, CRO). Currently leading eCommerce/DTC at a PE backed subscription-led consumer goods brand in the health & wellness space. Previously led and developed a multi-site commercial digital function for a major brand and leading UK cultural institution, delivering commercial growth and brand engagement. Interested in supporting and developing SMEs through digital, margin and process optimisation. Experience with Shopify, JIRA, Asana, Hootsuite, Teradata, Mailchimp, Omniture, Tessitura, Google Analytics, Google Tag Manager, Google Optimise, Adwords, Lyris HQ & Figma.