Philip Raby has over 15 years experience in the media and technology industry, having worked for businesses like Microsoft, Criteo, Quill and TradeDoubler — in various leadership positions. He has predominantly worked with brands and ecommerce players in the enterprise space, including the likes of British Airways, John Lewis, Marks & Spencer, TUI and more. Most recently, he leads the commercial organisation at mediarithmics, the market leading next-gen Data Platform (CDP, DMP and alliance capabilities), helping clients deliver a 360 degree view of their customer data and deploying advanced data marketing use cases including acquisition, retention, upsell, personalisation and more.