Paul Stafford

Multi-faceted marketing leader, with a comprehensive set of digital and brand expertise, who is genuinely passionate about creativity, innovation and culture. Proven record of building brands, producing best-in-class strategy, developing and leading high performing teams, managing award-winning campaigns and delivering strong commercial results across multiple industries. I thrive off solving brand challenges – whatever the medium. I’ve been lucky enough to build brands across a range of industries such as FMCG, Telco, Tourism, Finance, Consumer Electronics in multiple countries and cultures such as Lithuania, Japan, USA, Australia, UK and Ireland. I’m just as comfortable with an integrated comms plan vs a digital only plan. Being more digitally focused over the past few years I have sharpened my performance marketing skills as well as blending in my traditional brand planning skills to ensure Superdrug is at the fore of the online Health & Beauty .com race. My teams describe me as a driver who gets things done. At the moment you’ll find me leading 3 high performing teams at Superdrug, part of the AS Watson, Group (the world’s largest Health & Beauty Retailer) delivering everything from day-to-day trade performance to longer term big bets such as Retail Media and Data Acceleration.