Neil Dulake

Neil Dulake is a seasoned advertising and marketing leader with over 20 years of experience driving digital marketing strategies across the UK, US, and EMEA. Currently, as Senior Head of Commerce at Google, he guides the go-to-market approach for top UK retail brands and agencies, crafting solutions that blend brand building and performance marketing. Formerly, Neil spearheaded the sports and toys sector for Google in the US, collaborating with giants like Nike, Adidas, and Mattel on digital transformation. With a passion for innovation, Neil brings fresh perspectives to the UK retail landscape. Outside of work, Neil enjoys sports and the delightful challenge of entertaining his two young daughters and their many pets.