Mohamed Ali

With over 15 years of experience across SaaS, Marketing Technologies, Digital Marketing, and Data Governance, Mo Ali is a recognized expert in driving data-led transformation for global enterprises—particularly within the telecommunications sector.

Having worked on both agency and vendor sides, Mo brings a unique blend of technical expertise and commercial acumen. Over the past four years at Zeotap, he has been instrumental in supporting some of the world’s largest telcos in harnessing their vast customer data assets—transforming them into powerful engines for growth through Telco Media solutions.

Mo has played a pivotal role in helping telcos evolve beyond connectivity, enabling them to become major players in the Retail Media landscape. By leading complex Martech deployments, crafting scalable data strategies, and commercialising high-impact use cases, he empowers telcos to monetise their data responsibly—delivering value for both advertisers and end consumers.

With deep experience in Telco Media initiatives, including collaborations with leading operators like VMO2, Mo specialises in bridging the gap between telecom data, identity resolution, and targeted media activation. His focus is on unlocking new revenue streams for telcos while offering brands unparalleled precision in audience engagement.