Mike Fethers

Mike is currently the Ecommerce Business Development Manager at Sony Interactive Entertainment (PlayStation), focusing on the direct-to-consumer (D2C) strategy for PlayStation products and services.

As a passionate retailer, he understands the critical role of supply chain in delivering value to consumers and stakeholders alike.

With over 15 years experience in multi-channel retail across entertainment and FMCG. His expertise lies in crafting efficient procurement strategies, managing cross-functional teams, and driving process improvements that enhance profitability and sustainability. Mike has spearheaded initiatives that have significantly reduced costs, improved delivery times, and increased customer satisfaction