Martina Guizzardi

Martina is a CRM and loyalty expert with 10+ years of global experience in luxury, fashion, and cosmetics, driving customer engagement, retention, and loyalty. She has built CRM strategies from scratch and optimised loyalty programs for global retail leaders and digital startups.

Passionate about data-driven engagement, Martina specialises in designing and scaling loyalty programs, including rewards, memberships, and personalised strategies to maximise customer lifetime value.

She currently leads CRM at Oner Active and previously managed CRM and Loyalty at EssilorLuxottica and AS Watson Group. Martina excels at building high-performing teams and creating meaningful customer experiences through data, innovation, and strategic execution.