Luis Pedro Martinez

With over 15 years of experience in the tech and online media industry, I am a seasoned partner who is passionate about working with scalable, strategic solutions. I lead the global team of retail media experts at Jellyfish, a digital partner to some of the world’s leading brands.

My role involves driving growth and scale across key marketplaces like Amazon, Walmart, and 3rd party enabled through solutions like Criteo and Citrus ads. I also develop and enable our retail media practice and partnerships with such marketplaces and our 3rd party tool provider ecosystem. I address technology challenges through global cross-team and multi-cultural collaboration, leveraging my analytical, CRM, and manufacturing process improvement skills.

In addition to my professional achievements, I am committed to mentoring and empowering young Latino professionals and University of Washington students, helping them achieve impactful personal and professional outcomes. I am a Guatemala-born coffee and music lover, avid traveler and father of two who is always looking to make a positive impact.