Lucie Macleod

Lucie Macleod is the founder and CEO of Hair Syrup, a successful hair care brand known for its all-natural, cruelty-free pre-wash hair oils.

Based in Pembrokeshire, Wales, Lucie began her entrepreneurial journey in 2019 when she was a university student at the University of Warwick. After struggling with her own damaged air from bleaching and styling, she started researching and developing DIY hair treatments to improve her hair’s health. The oils she created worked so well that she shared her hair care routine on TikTok, where her content went viral, and she kept it that way. This sudden popularity prompted Lucie to start selling her products, and in just a few months, Hair Syrup became a thriving online business.

Today, her brand is stocked in major retailers like Boots, Superdrug, Urban Outfitters & Beauty Bay; Hair Syrup is a top 3 SMB merchant on TikTok and is on track to make £6.5 million in annual revenue by 2026 with the help of her growing team of 15+ people behind her. Hair Syrup has since expanded into a much larger hair care product range, with a focus on all-natural, sustainable ingredients. The line, featuring hair oils designed to nourish and strengthen, is a customer favourite for its effectiveness in promoting healthy hair growth.

Lucie’s commitment to cruelty-free, eco-conscious products has resonated with her growing audience, and the brand is quickly gaining recognition in both the beauty and sustainability spaces. Lucie also featured on BBC’s Dragon’s Den, pitching her business to the investors in January 2025 as an additional marketing tactic. Despite her rapid success, Lucie remains hands-on with her company, often helping with packaging and operations.