Lauren Hannifan

As co-founder of Snug, Lauren disrupted the traditional furniture industry through a social-first, community-driven approach to growth. Snug bootstrapped to £30M annual revenue in under 3 years and was bought by a national £350M retailer. She is now building PiXEL, the UK’s first AI Influencer Talent Agency, bridging emerging generative AI with the creativity needed for modern campaigns. Lauren also consults with forward-thinking brands – from growing scale-ups to global retailers – developing customer-led brand strategies that cut through in a crowded market.