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Laura Mchenry

Laura McHenry

Laura is a powerhouse in the B2B marketing world – focusing her sights on the busy
and noisy Customer Data industry as VP of Marketing at imagino. Expert in using
data to accurately identify the success of campaigns and channels and analysing the
effectiveness of touchpoints across the whole customer journey to guide marketing
spend and strategic development.

Passionate about bringing marketing projects to life, she believes in activating all the
data you need and nothing you don’t. She’s challenging brands to enable marketing
agility with customer data. Marketers need to solve issues and take advantage of
opportunities today. Great marketing ideas have a half-life. Delays and discussion
erode their genius. With years of experience under her belt, Laura is determined to
solve this age-old problem.