Laura Keay

As Marketing Director at The Fine Bedding Company, Laura drives brand growth across retail, hospitality, and e-commerce, while championing the company’s sustainability agenda. A firm believer in the power of effective communication, Laura emphasizes the critical role it plays in aligning internal teams and engaging external audiences to deliver impactful sustainability initiatives.

Laura has been instrumental in establishing the company’s direct-to-consumer channel through finebedding.co.uk and expanding online retail partnerships, positioning The Fine Bedding Company as one of the UK’s leading sustainable bedding brands. Her leadership was pivotal in achieving B Corporation certification, reflecting the company’s commitment to social and environmental responsibility.

Before joining The Fine Bedding Company, Laura spent a decade at Kellogg’s UK and European headquarters, where she honed her expertise in brand strategy and multi-channel campaign execution. She brings a wealth of experience in driving innovation and delivering purpose-led campaigns that resonate with consumers.