Laura Keay

As Marketing Director at The Fine Bedding Company, Laura is responsible for building the brand portfolio across retail stores, the hospitality sector, and online, while also driving the company’s sustainability agenda forward. She has led the development of the direct-to-consumer channel through finebedding.co.uk and expanded distribution with online retail partners, establishing the company as one of the leading sustainable bedding brands in the UK. Laura is deeply committed to advancing the company’s sustainability goals and played a key role in securing B Corporation accreditation. Before her current role, Laura spent ten years at Kellogg’s UK and European headquarters, where she developed expertise in brand strategy and multi-channel campaign execution.