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Laura 401

Laura Keay

As the Head of Marketing and E-commerce at The Fine Bedding Company, Laura has been instrumental in driving the growth of the company’s branded portfolio, improving health and wellbeing through a better night sleep. She has led the establishment of the direct-to-consumer channel through¬†finebedding.co.uk¬†and expanded online retail partner distribution, which has led to the company becoming one of the leading sustainable bedding brands in the UK. Laura is deeply committed to advancing the company’s sustainability agenda and is proud of her role in securing the company’s B Corporation accreditation. Prior to her current role, Laura spent ten years at Kellogg’s UK and European headquarters, where she led on brand strategy and multi-channel campaign execution.