Laura Damm

Laura Damm is a Senior Marketing and Communications Specialist with a Master’s degree in Business Information Management and a deep expertise in luxury marketing. With over four years of experience at global brands like L’Oréal and HUGO BOSS, Laura has developed and executed high-impact brand strategies, influencer partnerships, and PR campaigns that drive engagement and media visibility. At HUGO BOSS, Laura spearheaded a campaign celebrating individuality, leveraging talents and experiential marketing to increase media coverage by 300%. At L’Oréal, she coordinated the launch of various make-up and hair care ranges, focusing on influencer marketing and retail events. Passionate about the intersection of fashion, beauty, storytelling, and digital innovation, Laura has worked to build inclusive, purpose-driven campaigns that resonate with relevant audiences. She has always looked for ways to combine her professional work with her passion for community and empowerment. While at HUGO BOSS, Laura collaborated with an independent women’s network in Amsterdam to create networking sessions, featuring inspiring panelists who fostered deep, authentic conversations. These events went beyond traditional brand marketing, creating meaningful interactions that strengthened consumer trust and loyalty. At this conference, she will share insights on building authentic brand narratives, navigating the evolving social media landscape, and crafting PR strategies that drive real impact.