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Lars Djuvik

With over 25 years of sales and leadership experience in advertising, Lars is a proven revenue leader, team builder, and advisor specializing in Retail Media, Digital Marketing, and Performance Advertising. He has played a pivotal role in guiding several technology companies to critical growth milestones by developing and executing effective go-to-market strategies for both emerging startups and established networks.
As the CSO at Crealytics, Lars oversees the global Retail Media and Performance Revenue org, serving some of the world’s largest retailers, brands, and digital marketplaces. He developed & leads a world-class team across EMEA, USA, LATAM, APAC, and the Middle East. His mission is to support his team and assist retailers in leveraging data and technology to drive innovation and profitability in a fiercely competitive and dynamic landscape.
Married with two teenagers, Lars resides just a few miles north of Chicago, Illinois. He loves playing music, skiing, and cooking, having worked in restaurants from ages 14 to 22. He is an Eagle, BSA, and serves on a Committee for his village.