Kristina Raptovaia

Kristina Raptovaia is a seasoned expert in retail media and e-commerce monetization, with over six years of experience at Rakuten France, one of French leading marketplaces, where she is in charge of Partnerships & Advertising division. She drives the company’s retail media strategy by managing a high-performing media sales team, building strategic adtech partnerships, and innovating new ways to monetize marketplace data and inventory. Passionate about shaping the future of commerce, Kristina is deeply involved in developing high-impact campaigns and scalable advertising solutions tailored to the evolving e-commerce ecosystem.