Irene Muller

Irene Muller, Marketing & Brand Director at Joolz, is transforming the stroller industry with
a focus on authenticity, relatability, and sustainability. She leads a purpose-driven brand that
supports parents by addressing the real-life challenges of parenthood while offering
beautifully designed, durable solutions.

As a keynote speaker at the social media conference, Irene will share how Joolz builds
meaningful connections through transparency and purposeful storytelling. By embracing the
paradoxes of parenthood—joy and exhaustion, love and frustration—Joolz has created a
relatable and inclusive narrative that resonates with parents worldwide.

Irene’s leadership has driven innovative campaigns, leveraging organic social media,
influencer collaborations, and a soon-to-launch Joolz community to foster loyalty and trust.
Her vision extends beyond strollers, championing a promising start for every child and
inspiring parents to embrace the realities of their journey with confidence.