Gyve Safavi

Gyve Safavi is the Co-Founder and CEO of SURI (tyrsuri.com) short for ‘Sustainable Rituals’, the brand is on a mission to create oral care products that help people live more sustainably; without compromising on quality, performance, or design. Its Sustainable Sonic Toothbrush launched in 2022 and has since won several consumer and industry accolades; being voted as The Independent’s BestBuy toothbrush, Fast Company’s Most Innovative FMCG brand of the year, Red Dot’s 2023 Design Award Winner, and also featured in publications such as Dazed, Monocle, FT, Wired, Wallpaper and more.

Gyve Safavi