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Guy Keeling
Guy Keeling is the Vice President Global Digital Commerce at Barilla, based at the Barilla Acceleration Team (BAT) in London. Barilla Group are a leading food company with brands in pasta, pasta sauces and many bakery categories in over 100 countries. Prior to taking up his role at Barilla in 2013, Guy worked in leadership roles at Tesco dunnhumby, Procter & Gamble and in the British Army. While at dunnhumby, Guy was on the UK Operating Board when dunnhumby pioneered Retail Media with Tesco. For the past 12 years, Guy has led Barilla’s Digital Commerce business which makes up over 10% of Barilla Group sales in many leading markets including USA, UK, France and China and has an increasingly important role to play in influencing the shopper wherever they do their shopping. Barilla has won recent awards and plaudits for its Digital Commerce excellence in USA, France, Germany, Italy and Sweden. In 2020 Guy helped to design, set-up, recruit and launch the global centre of expertise for Digital Commerce, AI, Data & Analytics which is a beacon of the transformational change that Barilla are aiming to create globally. He is now a Board Director of the BAT. Guy reports to both the CMO and the CCO. Guy lives near Brighton in UK with his wife and three children.
