George & his family started ILFD Group Ltd from his bedroom in 2006 and have since grown the business to a 18m+ Turnover with more than 6,000 SKUs. The business built the prominent costume brand I LOVE FANCY DRESS. The business dispatches over a million parcels annually and during peak processing around 25,000 orders a day. George has vast experience in selling across all of the major marketplaces and some of the up and coming ones like Shein,Temu and Tiktok as well as developing in house API projects to handle the vast order workflow. George also has an advanced level of Mandarin Chinese and spent 8 years on and off in mainland China developing the product ranges and studying the language and shopping habits. In 2022 and in the wake of Covid the business launched their own marketplace dedicated to ALL THINGS FUN! Cazaar.co.uk. To date the platform has 200 sellers and over a million products. They aim to create a niche and high performing shopping space for sellers with a track record for delivering quality products without creating a race to the bottom on pricing.