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David Wijland
David Wijland is a seasoned digital marketing leader with over 15 years of experience spanning retail media, digital advertising, business development, and cross-functional team leadership. As Senior Director of Global Retail Media at HelloFresh, he drives the strategy and execution of physical and digital retail media initiatives across the US, Canada, UK, Benelux, DACH, and ANZ. Based in Amsterdam, David is passionate about turning innovative ideas into reality, leading transformation, and building strategic partnerships that fuel customer engagement and sustainable growth. At RetailMediaX in May, he will join the panel discussion “Collaboration WoW: How Retail Media means new ways of working,” sharing insights from his global experience in shaping the future of retail media.
