Chris Allen

With over 15 years at Decathlon, Chris has held leadership roles across retail management, category management, and sustainability. For the past three years, he has led Decathlon UK’s sustainability ambitions, spearheading innovative circular economy models to bring more sustainable solutions to consumers. Previously, as Head of the Outdoor sector, Chris combined strategic leadership with a passion for the outdoors, shaping product offerings and customer experiences. With a degree in Sport Engineering, he is deeply committed to creating sustainable and accessible sports solutions. An advocate for outdoor adventure and responsible business, Chris is dedicated to embedding circularity into every aspect of retail.

Chris Allen