Chloe Palmer

Chloe is the Senior Global DTC Experience Lead at TRIP, the fastest growing business in food and drink (Alantra Fast 50). TRIP exists to create calm in the everyday chaos, through next generation wellness products that care for your mental health. The business’ online store has seen up to 600% YoY growth, with Chloe playing a pivotal role in all things acquisition, retention and conversion over the past 3 years ago. TRIP is currently the #1 CBD brand globally, with 88% UK market share for drinks, and the 4th fastest growing company in the UK (Sunday Times 100). Chloe has spent the last decade working in the health and wellness space, and with TRIP has introduced millions of people to their first CBD experience, through plant powered products that taste as good as they make you feel.