Catherine Bell

In her 14 years with dunnhumby, Cat has worked in a variety of key roles giving her broad
experience across all areas of campaign planning, strategy and delivery. Beginning in the Tesco UK media business, she gained hands-on experience of campaign execution before moving into a role in propositions, building out personalisation offerings for both Tesco and other leading UK retailers. Cat then moved to dunnhumby’s South African business, building out the personalisation approach for the country’s premier grocery retailer, Shoprite. Returning to the UK, Cat’s next role saw her design retail media consulting packages which help retailers identify the opportunity for media. This approach has been used by her and the team to design, evolve and scale retail media programmes for a range of international retailers such as John Lewis, Coop Denmark, Meijer, SEG, Sonae and Esselunga. Here the focus was on the establishment of connected, multi-channel, data-led retail media campaigns– many of which were completely new to retail media – and scaling overall campaign efficiency in retail media delivery. Her current role sees Cat overseeing teams delivering retail media projects on behalf of leading retail clients. Through her UK and global experience, Cat is an expert on retail media channels, targeting, measurement, strategy and campaign design, as well as personalisation.