Alexander Otto

As the Head of Corporate Relations at Tradebyte Software GmbH, I have more than six years of experience in leading strategic communication, project management, and leadership for the global collective of the movers and shakers of fashion retail and platform business. I have a Master of Arts degree in Germanistik and Theater- and Media Studies from FAU Erlangen-Nürnberg, and I am fluent in English and German.

My core competencies include public relations, social media, media relations, and event management, which I use to create and deliver engaging and impactful messages and stories that showcase Tradebyte’s vision, values, and achievements. I also manage the ECD channel on YouTube, where I provide exclusive insights, industry exchanges, and discussions with the top players in online retail. My mission is to connect, inspire, and empower the Tradebyte community and beyond, and to demonstrate that platform business is, and will forever be, people business.