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Alec Mills

Alec Mills

Alec is the co-founder of sustainable period brand DAME, best known for launching the world’s first reusable tampon applicator. Previously, he spent 3 years running the UK tampon subscription service, Sanitary Owl. It was here he witnessed the plastic waste, toxic ingredients, and shameful language used by the industry. He co-founded DAME to rewrite the narrative around periods, provide real choice, and improve life for people with periods around the world.


Overseeing brand, product, and marketing, Alec has been responsible for bringing some game-changing products and campaigns to life, including the first ever tampon string to be shown on public advertorial, featuring on the side of 200 London buses. He has written for newspapers and spoken on panels, mostly about his main passions – impact, circularity and design.