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Abigail Byre
Abigail Byre is a retail expert with over 14 years of experience driving innovation for the UK’s high-street retailers through data and technology. She has a strong foundation in media and ad tech from her 12 years at Google UK, where she helped retailers enhance their Customer Experience, drive media effectiveness, establish a 1P Data Strategy and develop Retail Media Networks. Now leading Salesforce UKI’s Enterprise Retail team, Abigail and her team focus on transforming customer experiences using technology, data, and AI. She is also recognised as an expert in Retail Media, helping clients boost the effectiveness and efficiency of their operations.
