Aaron Smedley

Aaron Smedley has over 20 years of experience pioneering in retail/ecommerce, innovation and digital marketing. As Chief Digital and Marketing officer at Le Chameau, Aaron oversees brand, marketing and D2C strategy globally, redeveloping this near 100 year old brand with an eye to both it’s centenary and the next 100 years. Prior to Le Chameau, Aaron led global D2C at Arc’teryx from a single store to a global portfolio.