Retail media is essential, but it’s no longer the growth unlock it once was due to increased competition and democratized technology. Meanwhile, as advertising has largely become a defensive play, AI-driven search and agentic recommendations have made organic visibility a renewed offensive advantage and a key to unlocking growth. Join industry veteran and ProductWind Strategic Advisor, Lynsey Sweales in this fast-paced, deep-dive session to learn how to apply advanced SEO and GEO programs in playbooks orchestrated with common media campaigns to improve your media performance and create a new compounding growth loop based on organic visibility and conversions in traditional and agentic search.