From Shelf Wars to Algorithm Wars: The New Rules of FMCG Growth

14 May 2026
FMCG Summit 2026
  • What’s driving brand visibility in a world where algorithms decide the shelf
  • Turning data into competitive advantage to win digital discovery
  • Smarter spend: Optimising media, promotions and retailer investment for measurable growth
  • Strategies to unlock sales in an increasingly crowded and price-pressured market
Speakers
Julie Chen
Julie Chen, CEO - CHEEKY PANDA