Cutting Through the Noise: Winning the Moment of Choice
As competition intensifies across physical and digital retail, standing out at the moment of choice has never been harder. This panel brings together marketing leaders from challenger and established brands to explore how they create desire, secure visibility and influence decision-making without overwhelming shoppers.
The discussion will examine how brands balance investment across physical space, in-store activation, digital touchpoints and retail media, and where retail media genuinely adds value versus where it risks becoming background noise.
