Staying Relevant: Marketing at the Speed of Culture

10 Jun 2025
FMCG 2025

In a fast-paced digital world, brands must stay culturally relevant and responsive to audience interests to capture attention and drive loyalty. This session will explore how to market effectively at the speed of culture, with a focus on balancing the high-risk, high-reward nature of influencer marketing and achieving measurable success in social commerce.

Speakers
Onur Tanriover
Onur Tanriover, Global Brand Director - BOOTS NO7 BEAUTY COMPANY