How brands are leveraging tech to create powerful engagement and personalisation

10 Jun 2025
FMCG 2025

Brands continue to seek more innovative and fun ways to unleash the power of tech to create deeper, more personalised customer experiences on an emotional level. In this panel, we’ll explore how our panellists are transforming engagement, enhancing personalisation, and driving brand success in increasingly creative and exciting approaches, and consider the drawbacks of using tech from previous experience.

Moderator
Ben Penrose
Ben Penrose, Founder - STRIQE
Speakers
Rob Manning
Rob Manning, Head of DTC & ECommerce - BIOTIFUL GUT HEALTH
Herculano Rodrigues
Herculano Rodrigues, Head of Multicategory GBS - TIKTOK UK
Iain Walker
Iain Walker, Director, Industry & Engagement - GS1