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2025 Agenda

Data Analytics & AI Summit
October 8th 2025
Convene – 133 Houndsditch, London
In partnership with

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Personalisation, Performance & Predictive Power

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5 Retail Events in 1 day under 1 roof
ChannelX World DTC Brands Summit TikTok Sellers Summit Data Analytics & AI Summit Retail MediaX Executive Brief

Agenda

8:30 – 9:25

Morning Registration

9:25 – 9:30

Conference Chair Opening

9:30 – 10:00

AI Reality Check, Delivering on a Decade of Promises

Over the past decade, AI has been heralded as the game-changer for retail, promising automation, smarter workflows, and revolutionary commerce experiences. But are we really there yet? This candid opening session dives into the reality behind AI’s hype, exploring why many businesses still struggle to unlock its full value, and how to finally secure executive buy-in for AI investments that CEOs have heard about before, but haven’t yet seen deliver. How can you gain buy-in (again) by bridging the gap between AI’s potential and its proven impact to move from promise to profit in today’s retail landscape

PRESENTATION

10:00 – 10:20

Metrics That Matter- AI -Driven KPI’S to Boost Profitability

In a crowded retail universe where every click counts, e-commerce leaders must focus on the key metrics that AI can transform. This session will explore how AI directly impacts critical KPIs like conversion rates, customer lifetime value, and ad spend optimization, providing actionable insights to measure and maximize performance across digital channels

PRESENTATION

10:20 – 11:00

Smart Data and AI for Performance Excellence

AI isn’t new, but many retailers are still struggling to move from pilots to impact. This panel unpacks how to align smart, data-driven AI with business goals like conversion, margin, and sell-through. Gain insights into how to avoid tech overload, and build AI into merchandising, trading, and marketing workflows that actually deliver

Speakers

Niklas Ek
Niklas Ek
Niklas Ek
Group Head of Data, Insights and Analytics
PUREGYM

Niklas Ek

Group Head of Data, Insights and Analytics, PUREGYM

Dmitry Olerinskiy
Dmitry Olerinskiy
Dmitry Olerinskiy
Digital Strategy Program Director
DECATHLON

Dmitry Olerinskiy

Digital Strategy Program Director, DECATHLON

11:00-12:00

Networking, 121 Meetings & Refreshments

12:00 – 12:20

AI-Powered Self-Service Analytics: Getting Smart Answers that Match the Speed of Smart Questions

Delve into how AI-powered self-service analytics allows teams to get smart answers in real-time, empowering them to make faster, more informed decision and helping them stay ahead of trends, optimise marketing campaigns, and drive growth without relying on IT or data science teams

PRESENTATION

12:20 – 13:00

Breathing Life into AI-Driven Insights, from Paper to Performance

To unlock AI’s full potential, organisations need to adopt a proactive mindset by identifying key business challenges and integrating AI-driven solutions into everyday workflows. This session will demonstrate how to prioritise AI initiatives, build cross-functional teams, and implement agile processes that turn data insights into measurable impact

PANEL

Speakers

Pinki Choudhury
Pinki Choudhury
Pinki Choudhury
Chief Product and Data Officer
ROMAN

Pinki Choudhury

Chief Product and Data Officer, ROMAN

Mike Leverington
Mike Leverington
Mike Leverington
Senior Director Business Analytics
SKYSCANNER

Mike Leverington

Senior Director Business Analytics, SKYSCANNER

13:00-14:00

NETWORKING 121 MEETINGS & LUNCH

Afternoon Conference Chair

14:00 – 14:20

How Marketing, Merchandising & Data Teams Win With AI…..Together

In today’s fast-paced retail world, marketing, merchandising, and data teams must collaborate closely to leverage AI and real-time data for smarter, agile strategies. This panel explores how leading brands use these insights to anticipate and respond to consumer behavior across all channels, seamlessly and proactively.

FIRESIDE CHAT

14:20 – 15:00

Personalisation: Are You REALLY Listening and Responding to Customer Voices or Just Spamming Them?

Explore how AI can transform retail personalisation by truly hearing customer voices VS drowning them in irrelevant messages. Learn how the to track, listen, and engage customers authentically for real impact

PANEL

Speaker

Sarah Matthews
Sarah Matthews
Sarah Matthews
Group Responsible AI Manager
THE ADECCO GROUP

Sarah Matthews

Group Responsible AI Manager, THE ADECCO GROUP

15:00-15:40

Rapid-Fire Insights, Real-Life Product Demos, and A Tool Box of Ideas to Take Back to the Office

In today’s fast-paced retail and e-commerce landscape, AI is no longer a ‘nice-to-have’ option, it’s an absolute must-have for staying competitive. But with so many solutions on the market, how can you quickly separate hype from real value? Join this rapid-fire panel featuring top industry leaders and AI solution providers as they share real-world AI applications that are transforming e-commerce, marketing, and trade strategies. With 8 minutes per speaker and just 3 slides each, and a product demo, this fast-paced session offers concise insights on how AI is driving tangible growth, personalisation, and operational efficiency

PRESENTATION

15:40 – 16:00

AI & Creativity: Enhancing or diluting brand storytelling?

As AI becomes increasingly integrated into content creation, marketing, and customer engagement, many e-commerce leaders are grappling with the risk of losing the human touch. This session will explore how to harness AI for efficiency without sacrificing creative integrity, showcasing strategies to balance automation with authentic storytelling, ensuring that brand voice and innovation remain front and centre in the customer experience

FIRESIDE CHAT

16:00 – 16:05

Conference Chair Closing

16:05 – 17:00

COFFEE, DRINKS & CANAPES